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About Us |
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Maximizing your marketing opportunities starts with innovative market intelligence. Olson Research
Group delivers the customized data and insights that you need to make better, faster, and actionable
strategic decisions on your products. Using cutting-edge methodologies, techniques, and technology,
we enable you to move beyond your competitors.
Our extensive experience means that we understand quality marketing research, how you use research,
what you need, and when you need it. We learn your business. And our superb customer service
is why so many clients form ongoing relationships with us. |
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Flexibility
Choose Olson Research for full-service research, online research, or data collection. Work closely with
us or let us do everything for you. The choices are yours.
Full-Service Marketing Research
Find the answers you need to make better decisions with Olson Research. Choose telephone or online
surveys for quantitative intelligence. Find out what your target group thinks through qualitative
methods such as focus groups, in-depth personal or executive interviewing. All research is conducted
by professional researchers, highly trained moderators, and experts in the appropriate discipline.
We combine a variety of sophisticated analytical methodologies to uncover and evaluate your data.
Capabilities
Qualitative — focus groups, personal in-depth interviewing, verbal protocols
Quantitative — in-house CATI phone center, proprietary online solution
Methodology
- New Product Development
- Product Concept Testing
- Brand Equity
- Product Positioning
- Distribution Analysis
- Product Tracking
- Packaging Research
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- Advertising Research: TV, Radio, Print
- Company Image
- Benchmarking
- Customer Satisfaction
- Market Segmentation
- Market Modeling
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Data Collection
- Highly trained and experienced project managers
- Complete data verification
- Full-time telephone interviewers
- Both traditional and online methods
- In-house recruitment
- Successful experience in recruiting niche segments
- Quality editing and coding
- Data delivery in SPSS, Excel or ASCII format
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Click here to see our latest ad. |
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