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How Olson Research Can Help Launch a New Product

Marketing Research Planning Process

The Complete Picture

• Product launch time line
• Market Assessment
• Unmet needs and current therapies assessment
• Product positioning
• Market segmentation
• Tracking Study

Design of Measurement Instruments

• Ideally begins at the ad pre-testing phase
• Should cover all basic measurement and scaling issues:
  • Psychographics
  • Demographics
  • Consumer segmentation
  • Involvement & knowledge
  • Purchase history
  • Assessment of advertising and message

INDUSTRY INSIGHTS

Olson's e-Newsletter

2ND QUARTER 2009

Are you Utilizing the Best Methodologies?

In April 2009, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 500 US-based primary care physicians