Launch a New Product
How Olson Research Can Help Launch a New Product
Marketing Research Planning Process
The Complete Picture
- Product launch time line
- Market Assessment
- Unmet needs and current therapies assessment
- Product positioning
- Market segmentation
- Tracking Study
Design of Measurement Instruments
- Ideally begins at the ad pre-testing phase
- Should cover all basic measurement and scaling issues:
- Psychographics
- Demographics
- Consumer segmentation
- Involvement & knowledge
- Purchase history
- Assessment of advertising and message
INDUSTRY INSIGHTS
Olson's e-Newsletter
2ND QUARTER 2009
Are you Utilizing the Best Methodologies?
In April 2009, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 500 US-based primary care physicians
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