• Philosophy
• Approach
• People
  • Executive Leadership Team
  • Ironman Sponsorship
• Services
• Analytics
  • Multivariate Analysis Techniques
  • Launch a New Product
  • Segmentation
  • Analysis
• Online Research
• Experience
  • Case Studies
  • Recent Studies
  • Specialty List
• Industry Insights
• Olson Payer Research
• Blog
• Contact Us
  • Executive Leadership Team

How Olson Research Can Help Launch a New Product

Marketing Research Planning Process

The Complete Picture

• Product launch time line
• Market Assessment
• Unmet needs and current therapies assessment
• Product positioning
• Market segmentation
• Tracking Study

Design of Measurement Instruments

• Ideally begins at the ad pre-testing phase
• Should cover all basic measurement and scaling issues:
  • Psychographics
  • Demographics
  • Consumer segmentation
  • Involvement & knowledge
  • Purchase history
  • Assessment of advertising and message

INDUSTRY INSIGHTS

Olson's e-Newsletter

4TH QUARTER 2011

How Autonomous are Healthcare Practitioners in Making Treatment Decisions?

In October 2011, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research conducted teledepth interviews with US-based physicians...