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Objectives

• Identify potential customer target segments on the basis of product specific characteristics
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Targeting

• Recognize the dynamic that all segments are not equal
• Segmentation based upon:
  • Geography
  • Operation size and type
  • Customer psychographics
  • Product usage
  • Values
  • Customer needs
  • Other variables

INDUSTRY INSIGHTS

Olson's e-Newsletter

4TH QUARTER 2011

How Autonomous are Healthcare Practitioners in Making Treatment Decisions?

In October 2011, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research conducted teledepth interviews with US-based physicians...