• Philosophy
• Approach
• People
  • Executive Leadership Team
  • Ironman Sponsorship
• Services
• Analytics
  • Multivariate Analysis Techniques
  • Launch a New Product
  • Segmentation
  • Analysis
• Online Research
• Experience
  • Case Studies
  • Recent Studies
  • Specialty List
• Industry Insights
• Contact Us
  • Executive Leadership Team

Objectives

• Identify potential customer target segments on the basis of product specific characteristics
• Market Assessment
• Unmet needs and current therapies assessment
• Product positioning
• Market segmentation
• Tracking Study

Targeting

• Recognize the dynamic that all segments are not equal
• Segmentation based upon:
  • Geography
  • Operation size and type
  • Customer psychographics
  • Product usage
  • Values
  • Customer needs
  • Other variables

INDUSTRY INSIGHTS

Olson's e-Newsletter

2ND QUARTER 2009

Are you Utilizing the Best Methodologies?

In April 2009, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 500 US-based primary care physicians