Multivariate Analysis Techniques

Regression Analysis

  • Identifies how a group of variables influences a single variable

Discriminant Analysis

  • The influences on a consumer to belong to one group as opposed to another

Conjoint/Discrete Choice Analysis

  • Identifies what benefits consumers would give up in preference to other benefits
  • What features do consumers most want?
  • Discrete choice allows for respondents to "opt out" of making unrealistic choices

INDUSTRY INSIGHTS

Olson's e-Newsletter

2ND QUARTER 2009

Are you Utilizing the Best Methodologies?

In April 2009, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 500 US-based primary care physicians

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