Multivariate Analysis Techniques
Regression Analysis
- Identifies how a group of variables influences a single variable
Discriminant Analysis
- The influences on a consumer to belong to one group as opposed to another
Conjoint/Discrete Choice Analysis
- Identifies what benefits consumers would give up in preference to other benefits
- What features do consumers most want?
- Discrete choice allows for respondents to "opt out" of making unrealistic choices
INDUSTRY INSIGHTS
Olson's e-Newsletter
2ND QUARTER 2009
Are you Utilizing the Best Methodologies?
In April 2009, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 500 US-based primary care physicians
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