Analytics
Olson Research understands that the purpose of analysis is to produce results.
We also know that every study calls for a unique approach to analysis. Each project requires a different set of techniques, sometimes simultaneously, to consider the data. Our wide range of expertise in this area gives us a unique advantage in providing the answers on which our clients rely.
From the simple task of accurately and appropriately applying the correct statistical analysis to a complex multivariate analysis, we give our clients what they need to turn data into marketing intelligence. Olson Research follows an approach that combines our expertise of the industry with the right methodology and tools to ensure that the end result is based on real world factors and can make a difference in your business.
While our analytics is cutting edge, our reporting is geared to present the results in the simplest way possible to allow you to make the business decisions that await you. Mapping, projecting, graphing and other presentation tools are used to present the study findings in a way that is easy to understand.
Qualitative Research — In-depth interviews, focus groups
Secondary Research — Databases, syndicated studies
Primary Research — Surveys, online research
Quantitative Analysis — Appropriate tools for each study
Recommendations — Client consulting & support
Olson Research follows a classic process of marketing research while developing a custom study for your needs.
INDUSTRY INSIGHTS
Olson's e-Newsletter
2ND QUARTER 2009
Are you Utilizing the Best Methodologies?
In April 2009, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 500 US-based primary care physicians
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