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Analytics |
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Olson Research understands that the purpose of analysis is to produce results. We also know that every
study calls for a unique approach to analysis. Each project requires a different set of techniques, sometimes simultaneously,
to consider the data. Our wide range of expertise in this area gives us a unique advantage in providing the answers on which
our clients rely.
From the simple task of accurately and appropriately applying the correct statistical analysis to a complex multivariate
analysis, we give our clients what they need to turn data into marketing intelligence. Olson Research follows an approach
that combines our expertise of the industry with the right methodology and tools to ensure that the end result is based on real
world factors and can make a difference in your business.
While our analytics is cutting edge, our reporting is geared to present the results in the simplest way possible to allow you to
make the business decisions that await you. Mapping, projecting, graphing and other presentation tools are used to present
the study findings in a way that is easy to understand. |
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The Olson Approach |
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- Qualitative Research — Depth interviews, focus groups
- Secondary Research — Databases, syndicated studies
- Primary Research — Surveys, online research
- Quantitative Analysis — Appropriate tools for each study
- Recommendations — Client consulting & support
Olson Research follows a classic process of marketing research while developing a custom study for your needs. |
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Multivariate Analysis Techniques |
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- Regression Analysis
- Identifies how a group of variables influences a single variable
- Discriminant Analysis
- The influences on a consumer to belong to one group as opposed to another
- Conjoint/Discrete Choice Analysis
- Identifies what benefits consumers would give up in preference to other benefits
- What features do consumers most want?
- Discrete choice allows for respondents to "opt out" of making unrealistic choices
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How Olson Research Can Help Launch a New Product
Segmentation Objectives & Targeting
Cluster & Correspondence Analysis
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