- Identify potential customer target segments on the basis of product specific characteristics
- Profile potential target segments on multiple, actionable dimensions
- Seek efficiencies in targets
- Develop valuation and hierarchy of segments
- Create reachable segments
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- Recognize the dynamic that all segments are not equal
- Segmentation based upon:
- Geography
- Operation size and type
- Customer psychographics
- Product usage
- Values
- Customer needs
- Other variables
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