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Global Brand Image Study

• Medical Device client interested in developing a global image for their brand.
• Quantitative surveys were conducted in UK, Germany, Spain, Japan and US.
• Analysis techniques included correspondence analysis, strategic opportunity mapping, loyalty and purchasing projections.
• Segmentation analysis provided the client with the ability to target potential markets more strategically in each country.

Brand Extension Launch

• Client in the anti-depression/anxiolytic market developed an extension to their current brand.
• Online tracking studies were conducted and provided client with fast and reliable projections as to how the extension was being adopted.
• Client was able to assess how extension would perform compared with current products as well as competition.

Global New Product Market Assessment

• Client wished to conduct research in UK, Germany and US on the current market as it pertained to the therapy under investigation.
• Qualitative interviews were conducted in each country to assess the unmet needs and current diagnosing, treatment and prescribing habits.
• This study provided client with essential intelligence in ensuring that their product was not a "me too" drug.

INDUSTRY INSIGHTS

Olson's e-Newsletter

4TH QUARTER 2011

How Autonomous are Healthcare Practitioners in Making Treatment Decisions?

In October 2011, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research conducted teledepth interviews with US-based physicians...