Full-Service Marketing Research
Find the answers you need to make better decisions with Olson Research.
Choose telephone or online surveys for quantitative intelligence. Find out what your target group thinks through qualitative methods such as focus groups, in-depth personal or executive interviewing. All research is conducted by professional researchers, highly trained moderators, and experts in the appropriate discipline. We combine a variety of sophisticated analytical methodologies to uncover and evaluate your data.
Data Collection
Olson Research Group specializes in providing customized data collection in a flexible and proven format to suit each client’s specific needs and budget. We can deliver validated, actionable data that is raw, coded, cross-tabbed or analyzed. Our key offerings include:
- OlsonOnline™, our proprietary online research solution incorporates the latest technological advances, including online conjoint analysis.
- Custom panels drawn from our database of more than 650,000 U.S. physicians and other healthcare professionals.
- In-house programmers, recruiters and project managers ensuring continuity and quality at every stage of project development.
Recruitment
By utilizing our database of more than 650,000 U.S. physicians and healthcare providers and applying our dogged and determined approach to study recruitment, Olson Research Group has earned a reputation in the marketing research community for successfully recruiting even the most challenging segments. We have become the “go-to” source for accurate and prompt data collection in the healthcare field. Our experienced in-house recruiters and project managers ensure continuity and quality at every stage of project development.
Capabilities
Quantitative
- In-house CATI phone center
- Proprietary online solution
Qualitative
- Focus groups
- Personal in-depth interviewing
- Verbal protocols
Methodology
- New Product Development
- Product Concept Testing
- Brand Equity
- Product Positioning
- Distribution Analysis
- Product Tracking
- Packaging Research
- Advertising Research:
TV, Radio, Print - Company Image
- Benchmarking
- Customer Satisfaction
- Market Segmentation
- Market Modeling
Analysis
- Methods that identify similar objects based on characteristics
- Classifies objects so that each is similar to others in that category
- Results in high within-cluster homogeneity and high between cluster heterogeneity & visually represents data
ORG on the road:
Where we are sponsoring programs:
PMRG West Coast Networking Event
January 24, 2013
San Francisco, CA
Where we are exhibiting:
Pharma Market Research Conference
February 5-6,2013
East Brunswick, NJ
PMRG Annual National Conference
March 10-12, 2013
National Harbor, MD
PBIRG Annual Conference
May 19-22, 2013
Naples, FL
EphMRA Annual Conference
June 25-27, 2013
London, UK
CASRO Annual Conference
October 7-10, 2013
Los Angeles, CA
Where we're attending:
Pharma CI Conference
February 19-20, 2013
Zurich, Switzerland
MRA CEO Summit
February 24-26, 2013
Miami, FL
PBIRG Winter Education Workshop and Networking Reception
Feb 25, 2013
Bridgewater, NJ
CASRO Online Research Conference
March 7-8, 2013
San Francisco, CA
MassBio Annual Meeting
March 13-14, 2013
Cambridge, MA
MRA - Philadelphia & NY Joint Chapter conference
April 11, 2013
New York, NY
CASRO Management Conference
April 24-25, 2013
New Orleans, LA
British Healthcare Business Intelligence Association
May 13-15, 2013
Chandler's Cross, Hertfordshire
MRA Insights and Strategies Conference
June 10-12, 2013
Orlando, FL
CALBIO (BayBio & CALBIO Annual Meeting)
June 12-14, 2013
San Diego, CA
Pharma CI Conference USA
September 17-20, 2013
East Brunswick, NJ
ESOMAR Congress
September 22-25, 2013
Istanbul, Turkey
AdvaMed
September 23-25, 2013
Washington, DC
EphMRA ASIA
TBD
TBD
QRCA Annual Conference
October 16-18, 2013
San Diego, CA
PMRG Institute
October 20-22, 2013
Jersey City, NJ
The Market Research Event
October 21-23, 2013
Nashville, TN
Research & Results
October 23-24, 2013
Munich, Germany
INDUSTRY INSIGHTS
Olson's e-Newsletter
1ST QUARTER 2013
Electronic Health Record (EHR) Impact on Practice Management: Improving the Quality of Healthcare?
Our recent research on Electronic Health Records (EHR) has uncovered some unexpected trends associated with adoption, utility, and impact on practice management...
Participate In Future Studies
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