Full-Service Marketing Research
Find the answers you need to make better decisions with Olson Research.
Choose telephone or online surveys for quantitative intelligence. Find out what your target group thinks through qualitative methods such as focus groups, in-depth personal or executive interviewing. All research is conducted by professional researchers, highly trained moderators, and experts in the appropriate discipline. We combine a variety of sophisticated analytical methodologies to uncover and evaluate your data.
Data Collection
Olson Research Group specializes in providing customized data collection in a flexible and proven format to suit each client’s specific needs and budget. We can deliver validated, actionable data that is raw, coded, cross-tabbed or analyzed. Our key offerings include:
- OlsonOnline™, our proprietary online research solution incorporates the latest technological advances, including online conjoint analysis.
- Custom panels drawn from our database of more than 650,000 U.S. physicians and other healthcare professionals.
- In-house programmers, recruiters and project managers ensuring continuity and quality at every stage of project development.
Recruitment
By utilizing our database of more than 650,000 U.S. physicians and healthcare providers and applying our dogged and determined approach to study recruitment, Olson Research Group has earned a reputation in the marketing research community for successfully recruiting even the most challenging segments. We have become the “go-to” source for accurate and prompt data collection in the healthcare field. Our experienced in-house recruiters and project managers ensure continuity and quality at every stage of project development.
Capabilities
Quantitative
- In-house CATI phone center
- Proprietary online solution
Qualitative
- Focus groups
- Personal in-depth interviewing
- Verbal protocols
Methodology
- New Product Development
- Product Concept Testing
- Brand Equity
- Product Positioning
- Distribution Analysis
- Product Tracking
- Packaging Research
- Advertising Research:
TV, Radio, Print - Company Image
- Benchmarking
- Customer Satisfaction
- Market Segmentation
- Market Modeling
Analysis
- Methods that identify similar objects based on characteristics
- Classifies objects so that each is similar to others in that category
- Results in high within-cluster homogeneity and high between cluster heterogeneity & visually represents data
INDUSTRY INSIGHTS
Olson's e-Newsletter
4TH QUARTER 2011
How Autonomous are Healthcare Practitioners in Making Treatment Decisions?
In October 2011, using our internet-based tool
OlsonOnline™ and proprietary healthcare database, Olson Research conducted teledepth interviews with US-based physicians...
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