Tag: marketing

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How Are Physicians Utilizing Mobile-Based Survey Tools?

June 24th

Industry Insights Volume 4: Issue 5 Using our new mobile-based survey platform, OlsonOnline™, and fueled by our proprietary healthcare database, Olson Research recently surveyed US physicians to learn more about which physicians were adapting to using mobile marketing research survey tools and how they were utilizing this new technology. The answers may not be what […]

Do Cash Incentives Affect The Quality Of The Respondents And The Results?

December 24th

ORG Quarterly 4th Quarter 2007 In October 2007, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 500 US-based physicians to explore how their motivation for participation in marketing research studies affects the nature and quality of their responses.