1040 Stony Hill Road, Suite 125
Yardley, PA 19067
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Frequently Asked Questions
which marketing research services do you specialize in?
Olson Research offers a diverse range of qualitative and quantitative research services to the life sciences community. We provide data collection or recruitment-only services, survey/discussion guide design, custom programming of online surveys, moderation of interviews and full analysis of results. Our full-service research offerings include: discovery and evaluation, positioning and development, and baseline and tracking. All projects are fully supported by our seasoned in-house Programming and Quality Control Departments, including highly complex and conjoint surveys. We pride ourselves on offering a flexible, a la carte approach to our service offerings to ensure that we meet our clients’ specific needs for each unique project engagement.
how large is your panel of healthcare providers?
Olson Research Group does not offer a static panel of respondents but instead harnesses a proprietary database that contains ~2.4 million unique healthcare provider records, including 960,000 actively practicing physicians with associated NPI, and ~60,000 nurses and other para-professionals. The foundation of our database, which serves as the backbone for sourcing records as well as ensures the accuracy and validity, is Olson’s exclusive partnership with a healthcare database consortium that assists us in cross-checking contact information (i.e. name, phone/email, specialty) with industry sources, and also appends details such as NPI numbers and other relevant targeting information. Data is imported and updated on a weekly basis. In conjunction with this relationship, Olson has specialty validation procedures in place for checking the accuracy of respondents during the lifecycle of every project using a multi-step process to ensure we are providing our clients with strategically profiled respondents for highly efficient fielding.
which therapeutic areas do you specialize in?
Olson Research has more than 20 years of proven expertise in researching the healthcare industry in a vast array of therapeutic areas and topics. Utilizing our robust database, we are able to reach most areas of interest, and have particular strength and experience in the following therapeutic areas: oncology, endocrinology, neurology, psychiatry, gastroenterology, respiratory, orthopedics, rheumatology, ophthalmology, gynecology, infectious disease as well as a variety of rare disease and orphan conditions.
what are your international capabilities?
Olson Research has extensive global experience across North America, Europe, South America, Latin America and Asia. Over the years, we have cultivated a trusted network of handpicked strategic partners in all corners of the world, including emerging markets, while still providing clients with one point of contact during the course of a project.
how do you typically conduct your qualitative and quantitative research?
Olson’s quantitative capabilities encompass data collection from simple, univariate needs to highly complex multivariate surveys. Our QuickPulse tool (this name may change) allows for quantitative results in as little as one week, while our ability to program complex inputs such as chart studies and conjoint exercises is extremely robust. Our quantitative projects are most often online survey methodologies, utilizing our in-house programming capabilities, while our typical qualitative projects include in-depth interviews and focus groups conducted either in-person or via telephone and web technology. Both qualitative and quantitative engagements are fueled by our proprietary database of healthcare professionals for recruitment.
what kind of access do you have in the payer community?
Olson Research has considerable experience in custom US and global payer research engagements which are supported by our internal proprietary database of approximately 1,150 unique pre-identified Payers. This database houses titles including Medical Directors and Pharmacy Directors from managed care organizations, PBMs, accountable care organizations, integrated delivery networks, etc. Our custom projects are a unique range of both large and small qualitative and quantitative endeavors.
does olson have access to key opinion leaders?
Olson often recruits Key Opinion Leaders (KOLs) in various therapy areas for qualitative and quantitative recruitment. While we have KOLs targeted in many therapy areas, we can also utilize our robust database of healthcare professionals and utilize the individual project screener to ensure that participants meet the required criteria. With years of experience recruiting KOLs, we have established parameters in place to aid our clients in screener development in this area..
how quickly are you able to complete projects?
Turnaround time on projects is specific to the individual project and based on factors such as sample size, length of interview, incidence rate, etc. However, for certain parameters, our quick turnaround offerings can allow for project completion in as little as 1 week. Olson Research’s offshore resources provide 24/7 programming capabilities and combined with our secure client access portal that offers real-time survey updates, our clients are able to monitor fielding progress from minute to minute.
what kind of experience do your Project Managers have?
Our Project Managers are research professionals, having an average level of industry experience of 8 years, and are highly specialized in either qualitative or quantitative methodologies. Their individual experience combined with Olson’s 20+ years in the industry, allow us to successfully execute even the most challenging projects. We provide recommendations based on our past project data and insights that can be leveraged to provide guidance on feasibility, screening criteria and survey design as well as proactive identification. Our Project Managers pride themselves on maintaining a flexible and solutions-oriented approach when changes in project scope occur to ensure that our partners get the data and insights they need…on time and on budget. Olson is able to efficiently work with multiple partners on research engagements to allow our clients one consistent point of contact during the project.
who are your clients?
Olson is proud to have achieved one of the highest client retention rates in the industry over the past 20+ years. Our clients come from all dimensions of the healthcare spectrum, from end-user manufacturers, to consulting firms and other marketing research organizations. We approach each project with a flexible and personalized approach to getting the right respondents and providing the insights they need to make fast decisions on their strategic goals. We are very proud that our reputation in the healthcare marketing research industry is such that we are considered the “go-to” firm when others are unable to satisfy a project’s requirements.