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What Behavioral Economics Can Offer Pharmaceutical Market ResearchFebruary 26th, 2018
The concept of behavioral economics is used to understand how people make decisions under conditions of risk and uncertainty, precisely the environment that healthcare decision makers must act in.
Expert AdviceJanuary 10th, 2018
Director, Field Services & Client Relationships
As seen in the January edition of Quirk’s Marketing Research Review, Ethan Frank explains the recruiting challenges healthcare marketing researchers face, and offers advice on how to overcome common obstacles to fielding success.
What Behavioral Economics Can Offer to Pharmaceutical Market ResearchSeptember 14th, 2017
This infographic details why the understanding of behavioral economics is vital to healthcare marketing research, including real-world examples and key takeaways for researchers today.