Do Cash Incentives Affect The Quality Of The Respondents And The Results?

December 24th, 2007

ORG Quarterly 4th Quarter 2007

In October 2007, using our internet-based tool OlsonOnlineā„¢ and proprietary healthcare database, Olson Research surveyed more than 500 US-based physicians to explore how their motivation for participation in marketing research studies affects the nature and quality of their responses.

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