Industry Insights

Explore Our Industry Insight Reports and Company News

Olson Leads in Orthopaedic and Spine Marketing Research

May 9th, 2016

When Martin Silverstein, MD joined Olson Research in 2015, he brought with him vast experience in orthopaedics stemming from his years as a successful orthopaedic surgeon and practice leader.

Meet The Team – Erin Canuso

March 22nd, 2016

As Olson Research’s Manager of Client Services, Erin oversees key client relationships. In this role, Erin provides feasibility, pricing and methodology guidance for new project engagements, as well as maintaining an open partnership with long-standing clients to enable smooth, efficient transition of projects to Olson Research Group’s Field Services Department.

Put Rapid Results To Work For You

February 26th, 2016

Our Rapid Results solution provides a quick and easy way to obtain valuable market knowledge to support corporate strategy, business development decisions and product/brand management questions.

Effective Survey Programming: Art or Science

February 8th, 2016

We think it’s both! Good programming does more than ask questions; it accomplishes your research objectives in the most efficient, engaging manner possible.

Meet the Team – Ethan Frank

November 13th, 2015

As Olson Research’s Field Services Director, Ethan oversees all fieldwork, as well as engaging with clients to effectively scope and formulate fieldwork design. Ethan works closely with Project Management teams to ensure that studies are progressing effectively and quickly, providing the critical data that each unique client requires.

Quant Before Qual: A Novel Approach to Explore a Provocative Topic in Physician Research

November 1st, 2015

Lynn Welsh & Amanda Lipski, The Olson Research Group, Inc.
as published in the November 2015 issue of Quirk’s magazine

With the US healthcare system on pace to spend more than $150B treating cancer by the year 2020, payers are implementing novel methods in an attempt to curtail costs, including incentivizing physicians to adhere to suggested treatment regimens. This practice has the potential to not only reduce costs, but also to suggest that payers, and not physicians, are directing care.

How do physicians feel about this approach? Olson Research’s deep oncology access enabled us to fully explore this provocative subject. As featured in the most recent edition of Quirk’s Marketing Research Review, our white paper reveals oncologists have very strong feelings on this topic.

Exceptional Fieldwork, Exceeding Client Expectations

October 21st, 2015

Exceptional Fieldwork, Exceeding Client Expectations by Utilizing Best Practices

Paul Allen Appointed PMRG Vice President for 2016

October 7th, 2015

Olson Research is thrilled to announce that Paul Allen has been appointed Vice President of the Pharmaceutical Marketing Research Group (PMRG) for 2016.

Industry Insights: Rare Disease Stakeholder Dynamics

July 28th, 2015
Olson Research Group and Currant Insights recently partnered to better understand rare disease stakeholder dynamics.

After an initial round of exploratory research focused on three rare conditions, we expanded the research scope to survey 845 physicians treating ten rare conditions to further test our hypothesis and refine our model. Results from the research were presented at the 2014 PMRG Institute. This infographic details three key insights into rare disease stakeholder dynamics. (more…)