Insights

Explore Our Industry Insight Reports and Company News

Are Physicians Really Prescribing the Gold Standard Drugs?

June 24th, 2008

ORG Quarterly 2nd Quarter 2008

In March 2008, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 400 US-based physicians in order to better understand physician attitudes and perceptions of drugs that are considered the “Gold Standard” in their respective drug classes.

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Effect Of Physician Attitudes On New Drug Prescribing Patterns

March 24th, 2008

ORG Quarterly 1st Quarter 2008

In January 2008, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 400 US-based physicians to explore the factors that contribute to their willingness to prescribe drugs that are new to the market.

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Do Cash Incentives Affect The Quality Of The Respondents And The Results?

December 24th, 2007

ORG Quarterly 4th Quarter 2007

In October 2007, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed more than 500 US-based physicians to explore how their motivation for participation in marketing research studies affects the nature and quality of their responses.

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How Do Physicians View Surveys?

September 24th, 2007

ORG Quarterly 3rd Quarter 2007

In June 2007, using our internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed 800 US-based physicians to better understand how they viewed participation in both online and telephone marketing research studies.

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Understanding The Impact Of Sales Rep Visits

June 24th, 2007

ORG Quarterly 2nd Quarter 2007

In March 2007, using our Internet-based tool OlsonOnline™ and proprietary healthcare database, Olson Research surveyed 400 US-based primary care physicians to better understand how physicians viewed sales rep visits and how it impacted their patient practice.

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Physician Insights On Patient Programs

March 24th, 2007

ORG Quarterly 1st Quarter 2007

In November 2006, using our internet-based tool OlsonOnlineTM and proprietary healthcare database, Olson Research surveyed 400 US-based primary care physicians to better understand the value of pharmaceutical patient programs and to gain practical insights into how these programs can most effectively benefit patients. (more…)